Weston Davis
Builder and cross-functional GTM operator with 10+ years of experience turning technical products, services businesses, and partner ecosystems into repeatable growth motions across open source, developer tools, cloud, DevOps, AI-enabled software, and consulting. Background spans 0-to-1 startup GTM, GitHub and Microsoft ecosystem partnerships, IBM Consulting / BoxBoat integration and global GSI growth, sales strategy and operations at Elastic, services operations at Docker, channel programs at Liferay, and legal / partner governance at Red Hat. The breadth is the depth: commercial judgment, operator discipline, and technical fluency applied across the full GTM stack.
Core Strengths
GTM Strategy & Execution | 0-to-1 Buildout | Developer Platforms | Open Source & DevOps | Partnerships & Ecosystems | GitHub & Microsoft Ecosystem | GSI & Channel Programs | Services & Consulting GTM | Sales Strategy & Operations | Revenue Operations | Account Mapping & Pipeline Development | Field Enablement | Offering & Sales Play Design | Co-Sell & Marketplace Motions | Executive Reporting & Forecasting | Cross-Functional Leadership | Program Management | Commercial Contracts & Partner Governance | AI-Enabled Software Workflows
Experience
First business hire for an AI-driven Internal Developer Portal platform focused on GitHub, developer experience, workflow governance, and AI-enabled software delivery.
- Built GTM from zero to initial customer transactions, defining ICP, messaging, partner strategy, sales motion, and repeatable plays for developer, platform engineering, and DevOps buyers.
- Secured and operationalized GitHub and Microsoft ecosystem partnerships, aligning product direction, co-sell messaging, field enablement, partner-sourced opportunities, and marketplace-ready positioning.
- Designed partner-led campaigns and account plays around GitHub Actions modernization, workflow governance, internal developer portals, and AI-enabled platform engineering.
- Represented the company at GitHub Universe and other ecosystem events, managing partner alignment, in-event conversations, and follow-up to convert interest into pipeline.
Led BoxBoat's open source technology consulting business after acquisition into IBM Consulting.
- Led sales, solution architecture, marketing, and BDR functions responsible for scaling BoxBoat's open source consulting business within IBM Consulting's GTM model.
- Owned strategic open source and developer platform alliance relationships, driving joint GTM strategy, partner-sourced pipeline, field enablement, and revenue opportunities.
- Packaged and rolled out repeatable services offerings across clients, partners, and IBM Consulting globally, turning technical capability into field-ready sales plays.
- Exceeded all quarterly integration business case metrics for 12 consecutive quarters across signings, revenue, and gross profit.
- Served as strategy and operations business partner to the Vice President of the Americas, driving GTM planning, business cadence, pipeline inspection, and executive reporting.
- Led annual planning workstreams including segmentation, territory design, account prioritization, headcount allocation, and quota / target allocation.
- Owned run-the-business processes including forecasting, QBRs, ELT and Board reporting, partnering with data teams to create visibility into performance and execution risk.
- Built and scaled Professional Services by leading pre-sales, scoping, closing, delivery coordination, reporting, offering development, and engagement management worldwide.
- Led planning and operations under the EVP of Customer Success across Professional Services, Customer Enablement, and Global Support.
- Led global GTM planning for new services offerings across marketing, sales operations, finance, legal, and field teams.
- Developed revenue recognition policies and supported annual resource, budget, and headcount planning.
- Developed strategic channel programs for open source products targeting system integrators, managed service providers, VARs, and resellers.
- Organized rollout and ongoing support of channel programs across leadership, operations, marketing, branding, sales operations, alliances, and field sales.
- Negotiated OEM agreements worldwide and supported commercial models for subscription services and new products.
- Analyzed, negotiated, drafted, and closed licensing, sales, strategic alliance, embedded system, cloud service provider, procurement, sponsorship, and development agreements exceeding $120M.
- Advised sales, consultants, business unit leadership, and management on legal issues, complex deal structures, company policies, IP, and negotiation strategy.
- Worked across legal, channel sales, and IT to finalize Red Hat's global corporate partner anti-corruption vetting program.
Education
Publications
Community & Interests
ACS Sandhills Soccer Coach, U9 Girls; Moore County Parks and Recreation Softball Coach, 7-8 Girls; Free Software Foundation Europe Legal Network; Kramden Institute Computer Award Day Volunteer; mountain and gravel biking; fly fishing; skiing; family; cooking; music; art